Understanding Zohran Mamdani's Sartorial Choice: The Garment He Wears Tells Us About Contemporary Masculinity and a Changing Culture.
Growing up in the British capital during the noughties, I was constantly immersed in a world of suits. They adorned businessmen hurrying through the Square Mile. You could spot them on fathers in the city's great park, kicking footballs in the golden light. Even school, a inexpensive grey suit was our required uniform. Traditionally, the suit has served as a uniform of gravitas, projecting power and performance—qualities I was expected to embrace to become a "man". Yet, until lately, my generation seemed to wear them less and less, and they had all but disappeared from my mind.
Then came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony dressed in a subdued black overcoat, pristine white shirt, and a notable silk tie. Riding high by an ingenious campaign, he captivated the world's imagination unlike any recent mayoral candidate. Yet whether he was celebrating in a music venue or attending a film premiere, one thing was largely unchanged: he was almost always in a suit. Loosely tailored, modern with soft shoulders, yet traditional, his is a quintessentially middle-class millennial suit—that is, as common as it can be for a cohort that seldom chooses to wear one.
"This garment is in this weird position," says style commentator Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the rise of business casual."
"Today it is only worn in the strictest locations: weddings, funerals, and sometimes, court appearances," Guy states. "It's sort of like the kimono in Japan," in that it "fundamentally represents a tradition that has long retreated from daily life." Many politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should vote for me. I have legitimacy.'" But while the suit has historically conveyed this, today it enacts authority in the hope of winning public confidence. As Guy clarifies: "Because we are also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it enacts manliness, authority and even closeness to power.
Guy's words stayed with me. On the infrequent times I require a suit—for a ceremony or formal occasion—I retrieve the one I bought from a Tokyo department store a few years ago. When I first picked it up, it made me feel sophisticated and expensive, but its slim cut now feels passé. I suspect this sensation will be all too familiar for numerous people in the global community whose families originate in other places, particularly global south countries.
Unsurprisingly, the working man's suit has lost fashion. Similar to a pair of jeans, a suit's silhouette goes through trends; a particular cut can therefore define an era—and feel rapidly outdated. Consider the present: looser-fitting suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a significant investment for something likely to fall out of fashion within five years. But the appeal, at least in some quarters, persists: recently, major retailers report suit sales increasing more than 20% as customers "move away from the suit being everyday wear towards an appetite to invest in something exceptional."
The Symbolism of a Mid-Market Suit
Mamdani's preferred suit is from Suitsupply, a Dutch label that sells in a mid-market price bracket. "He is precisely a reflection of his upbringing," says Guy. "A relatively young person, he's neither poor nor exceptionally wealthy." To that end, his mid-level suit will appeal to the demographic most inclined to support him: people in their 30s and 40s, university-educated earning professional incomes, often discontented by the cost of housing. It's precisely the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits plausibly align with his stated policies—such as a capping rents, constructing affordable homes, and free public buses.
"You could never imagine a former president wearing this brand; he's a Brioni person," says Guy. "As an immensely wealthy and grew up in that New York real-estate world. A status symbol fits naturally with that elite, just as attainable brands fit well with Mamdani's constituency."
The history of suits in politics is long and storied: from a well-known leader's "shocking" beige attire to other national figures and their suspiciously impeccable, custom-fit sheen. Like a certain British politician learned, the suit doesn't just clothe the politician; it has the potential to define them.
Performance of Normality and A Shield
Maybe the key is what one scholar refers to the "enactment of banality", summoning the suit's long career as a standard attire of political power. Mamdani's specific selection taps into a deliberate understatement, not too casual nor too flashy—"respectability politics" in an inconspicuous suit—to help him connect with as many voters as possible. However, some think Mamdani would be aware of the suit's historical and imperial legacy: "This attire isn't neutral; historians have long noted that its modern roots lie in military or colonial administration." It is also seen as a form of defensive shield: "It is argued that if you're a person of color, you might not get taken as seriously in these traditional institutions." The suit becomes a way of signaling legitimacy, perhaps especially to those who might doubt it.
Such sartorial "changing styles" is not a recent phenomenon. Indeed historical leaders once wore three-piece suits during their formative years. These days, other world leaders have begun swapping their typical military wear for a dark formal outfit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's public persona, the struggle between insider and outsider is visible."
The suit Mamdani selects is highly significant. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under pressure to meet what many American voters look for as a sign of leadership," notes one expert, while simultaneously needing to navigate carefully by "avoiding the appearance of an establishment figure betraying his non-mainstream roots and values."
Yet there is an acute awareness of the double standards applied to who wears suits and what is read into it. "This could stem in part from Mamdani being a younger leader, able to adopt different personas to fit the situation, but it may also be part of his diverse background, where adapting between languages, customs and clothing styles is common," it is said. "White males can remain unremarked," but when women and ethnic minorities "seek to gain the power that suits represent," they must meticulously navigate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the dynamic between somewhere and nowhere, insider and outsider, is evident. I know well the discomfort of trying to conform to something not built for me, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in public life, appearance is never without meaning.